ALTER EGO ITALY Just Color Gel Direct Colour | Various Colours Colour:Red Elvis 5 Balance brings hair to

5 Balance brings hair to its optimal pH level to lock in colour pigments

ergonomic design adapts to your scalp for a comfortable brushing experience

low-pH shampoo helps maintain and protect the vibrancy of color-treated hair

or extending your blow-dry

ALTER EGO ITALY Just Color Gel Direct Colour | Various Colours Colour:Red Elvis 5 Balance brings hair toInstant Colour, Endless Fun Switch up your look with Just Color Gel Direct, a vibrant, semi permanent colour gel that lets you play with bold tones or refresh faded colour in minutes. It adds shine, softness and depth while leaving hair feeling silky and smooth. Packed with Goji berry extract and conditioning agents, this gentle, ammonia free formula nourishes as it colours, keeping your hair healthy and hydrated. Perfect for trying something new or