Red Teaming: Transform Your Business By Thinking Like The Enemy (3/3) artists from every corner of

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Red Teaming: Transform Your Business By Thinking Like The Enemy (3/3) artists from every corner ofIn 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20 20. But what if there was a way to make foresight just as sharp? Arguably, neither of these companies would have been blindsided if they had had red