Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's English Title: Italy In Argentina

English Title: Italy In Argentina Director: Dino Risi

Julio Villarreal

Imagine yourself watching the Changing of the Guard at Buckingham Palace

Please note it is a two piece poster

Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's English Title: Italy In Argentina"Playing cards free Save the coupon with Raleigh cigarettes now 15 Redeemable in high grade initialled playing cards" A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.