Branding Fiction Ness Squares with Sides and Corners

Squares with Sides and Corners Torn Off begins with a set of fifteen thumbnail sketches of torn square shapes

The first issue serves not only as a platform for Vietnamese artists but also as an invitation for readers to immerse themselves in the rich tapestry of Vietnam's contemporary artistic expression

This ANALOG Issue is not about nostalgia

Design is ubiquitous in Amsterdam

Branding Fiction Ness Squares with Sides and CornersBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal