Piccadilly 37 Sp Ss PC37MAD2R.ST.SP.SS newupdatedurl A true Rolex signature

A true Rolex signature

a portion of proceeds benefit Folds of Honor — a nonprofit organization that supports families and spouses of fallen or disabled military heroes through educational scholarships

As experts in watch boxes we’ve reinvented our shape

Water Resistance: 200-meter water resistance

Piccadilly 37 Sp Ss PC37MAD2R.ST.SP.SS newupdatedurl A true Rolex signatureFounded in London in 1814, Backes & Strauss reinterprets the elegance of Regency England in watch form. Famously inspired by Londons iconic epicentre, the Piccadilly 37 in steel, features a sublime total of 103 Ideal Cut diamonds, 2. 24cts, set on the bezel of the watch. A bold and distinguishing timepiece for both men and women