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The final battle must begin - Harry must stand and face his enemy

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because words have become our default thinking tool

New Packaging Design C BB and text showcase the historicPackaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best known brands to meet the designers, clients, marketers,